Privacy policy

Last updated: July 2, 2025

X47 GmbH operates this shop and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (collectively, the “Services”). The X17 Shop is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and share personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

By using or accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.

1. What Personal Data Do We Collect or Process?

When we use the term “personal data,” we refer to information that identifies you or can be reasonably linked to you. Personal data does not include information that has been anonymized or aggregated in a way that makes identification impossible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences derived from them:

  • Contact Information: name, mailing address, billing and shipping addresses, telephone number, and email address.

  • Financial Information: credit or debit card numbers, financial account details, payment confirmation, and related transaction data.

  • Account Information: username, password, security questions, and configuration or preference settings.

  • Transaction Information: details of items you view, add to cart, wish list, purchase, return, exchange, or cancel, as well as past transactions.

  • Communications with Us: information you provide when contacting customer support or otherwise communicating with us.

  • Device Information: details about your device, browser, network connection, IP address, and unique identifiers.

  • Usage Information: how and when you access or use the Services, including browsing patterns and interaction behavior.

2. Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from You – e.g., when you create an account, use the Services, or communicate with us.

  • Automatically through the Services – e.g., via your device, cookies, and similar technologies.

  • From Our Service Providers – e.g., third parties that process data on our behalf to enable core functionalities.

  • From Partners or Other Third Parties – e.g., advertising partners or analytics providers.

3. How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may process personal data for the following purposes:

  • Providing, Customizing, and Improving the Services
    We use your personal data to fulfill our contract with you, process payments, fulfill orders, manage your preferences, organize shipping, handle returns, and personalize your experience (e.g., product recommendations).

  • Marketing and Advertising
    We use your data to send marketing communications by email, SMS, or mail, and to display targeted online advertising based on your activity across our Services and other websites.

  • Security and Fraud Prevention
    We use personal data to verify your account, ensure secure transactions, detect and prevent fraud or malicious activity, and protect public safety and the integrity of our Services.

  • Communication with You
    We use your data to provide customer support, respond to inquiries, and maintain our relationship with you.

  • Legal Compliance
    We use personal data to comply with applicable laws, respond to lawful requests from authorities, enforce our terms and policies, and protect our legal rights.

4. How We Share Personal Data

Under certain circumstances, we may share your personal data with third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances include:

  • With Shopify – as our ecommerce platform provider, Shopify processes your personal data to operate, secure, and improve the Services (e.g., IT management, payment processing, data analysis, customer support, cloud hosting, fulfillment, and shipping).

  • With Business and Marketing Partners – we share personal data with partners who provide marketing or advertising services to you. For example, we use Shopify to enable personalized advertising through third-party services based on your online activity across various merchants and websites. These partners process your data according to their own privacy policies. Depending on your residence, you may have the right to instruct us not to share information about you for targeted advertising purposes.

  • With Your Consent – when you ask us to share information with third parties, e.g., to deliver a product or when using social media widgets or login integrations.

  • Within Our Corporate Group – we may share data with our affiliates and subsidiaries.

  • For Legal or Business Reasons – such as in connection with a merger, acquisition, insolvency, or to comply with legal obligations, enforce our terms, or protect our rights and the rights of others.

5. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data about your access to and use of the Services to provide and improve them. Data you submit through the Services may be transferred to Shopify and other third parties located in countries other than your own to operate and enhance the Services.

We also use advanced Shopify features that combine data from your interactions with our shop, other merchants, and Shopify. For these purposes, Shopify acts as the controller of your personal data and is responsible for handling your privacy rights regarding such use.

For more information about how Shopify processes your data and what rights you have, please review the Shopify Consumer Privacy Policy